Olaplex No.4P Bond Maintenance Purple Shampoo has a highly concentrated formula that works to thoroughly and quickly to neutralise all unwanted yellow tones and brightens the hair up to 3 times resulting in perfect shades of blonde that are completely customisable. The shampoo is infused Olaplex patented Bond building technology to successfully repair broken bonds and restores hair strength to a healthier state with every use while cleansing, and hydrating. Suitable for all hair types and textures and gentle enough to use as an everyday shampoo. Paraben, phosphate and sulphate free.
Directions For Use: Apply to wet hair. Lather fully & let process 1-3 minutes. Rinse. For more intense toning, leave on up to 5 minutes. Follow with Olaplex N°5 Bond Maintenance Conditioner (sold separately). Tip: If hair has product build-up, cleanse first with Olaplex N°4 Bond Maintenance Shampoo.