Pureology Pure Volume Shampoo helps enhance volume and restore movement to flat, fine colour-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.
Body-boosting formula helps infuse hair with airy movement, fullness and extraordinary colour protection
100% Vegan Formula
Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood
Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan. Pureology's patented Antifade Complex® is infused into every formula to help protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while helping to ensure a lasting shine. The dual-benefit formulas provide colour protection and customized care to address individual hair needs.